Prime Zone LogoPRIMEZONE ASSET

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Background

About the Company

Origin

Primezone Asset Management Co., Ltd. was established to manage non-performing loans (NPLs) and non-performing assets (NPAs) with expertise and experience in the industry.

Goal

To become a leading organization in non-performing asset management, creating opportunities for debtors to be relieved of their debt burdens, and supporting the country's sustainable economic growth.

Main Business Groups

Managing non-performing loans (NPLs) and non-performing assets (NPAs) from financial institutions, and developing and selling NPAs to meet market demand.

Government Policy Support

Supporting government policies to solve household debt problems, promoting access to housing, and sustainably developing the grassroots economy.

History

20 March 2017
The company was incorporated under the name SGF Asset Management Company Limited
24 July 2018
Received authorization from the Bank of Thailand to operate as an asset management company under the Emergency Decree on Asset Management Companies B.E. 2541 (1998).
9 July 2020
The company was registered to change its name to Primezone Asset Management Company Limited
2021
The company sourced and invested in non-performing assets primarily in the form of housing loans, with a total investment of 135.60 million baht
17 September 2021
Primezone Asset Management Company Limited signed an agreement to transfer claims on non-performing assets with UOB Bank (United Overseas Bank Public Company Limited)
2022
The company sourced and invested in non-performing assets primarily in the form of housing loans, with a total investment of 63.65 million baht
2023
The company sourced and invested in non-performing assets primarily in the form of housing loans, with a total investment of 674.00 million baht
2024
The company sourced and invested in non-performing assets primarily in the form of housing loans, with a total investment of 207.69 million baht
2025
Signed a memorandum of understanding for a loan project for buyers of the company's non-performing assets with a commercial bank to jointly provide loan benefits to buyers of the company's assets under the specified loan project framework
There was a memorandum of cooperation with a state specialized financial institution to participate in the project to bring the company's non-performing assets to be sold, published in the network of the said financial institution to increase the company's marketing channels.

Vision

Committed to developing and creating the Thai economy.
1

Efficiently manage non-performing assets.

2

Develop the internal organization for sustainable growth.

3

Use innovation and technology to improve the system.

4

Promote professional and ethical personnel.

5

Build a network of partners to expand the customer and business base.

Company Mission

  • Committed to professional real estate services
  • Maximize customer satisfaction
  • Operate with transparency and ethics
  • Promote continuous development of staff and organization